The Munce Group began hosting CPE 20 years ago because of the challenges independent Christian store owners and managers were facing. They needed to be encouraged. They needed to be equipped. And they needed to be engaged in order writing. And those three needs (encourage, equip and engage) serve as the foundation of our event.
We have found that the retailers who attend CPE choose to spend their time out of the store at CPE and no other tradeshows. In fact, the retailers have told us that if it weren't for CPE, they would not attend any tradeshow.
CPE provides an opportunity for stores to be encouraged, receive training and keep informed of trends happening in retail and in our industry. CPE also provides retailers with information about new products so they can be in-stock on upcoming promotions.
Attendance from stores is vital to their long-term health and viability. While we encourage order-writing to make the show worthwhile to the exhibitors, we know that this also strengthens the independents throughout the year. And if the independents are healthy, vendors will be healthy too.
If you are a retailer who has never participated in CPE, don't let another event pass you by. You'll be glad you invested the time.
If you are a vendor, would you consider investing in the independent Christian channel by attending CPE? Our stores will not only benefit from the overall CPE experience but also say "thank you" with a purchase order throughout the event.